BRINGING YOU CLOSER TO THE PEOPLE THAT MATTER TO YOU
In an age of AI, machine learning and synthetic data, with the savings in costs and time, 80% can seem ‘good enough’.
But it’s the 20%, amongst real people – often irrational and contradictory – where the hidden gems lie and the magic happens.
Consumer
Insight
Understand who your customers really are, how they think and what motivates them to choose you.
Product & Service Development
Market fit, UX and innovation - discover what makes your customers keep coming back.
Brand & Communications
Develop compelling propositions, stories and messaging that communicate your true value and set you apart.
featured studies
Beyond the Itch: Communicating the wonders of Wool for better sleep health in UK & USA
Security and Privacy NPD: Digital consumers in US, UK, France and Germany
The Struggle for Fairness. Rural consumers and businesses experience the digital divide.
Culture Clash: Repositioning the no.1 Greek coffee retailer for the urban UK consumer
I’ve worked with Rob for over 20 years and Futuresight has always been my go-to research agency. Retail, travel, bedding, we’ve worked together on lots of brands – in the UK, US and Europe. Rob is a brilliant facilitator, and his team have always been fantastic at uncovering those hidden truths that make the difference. I can’t recommend Futuresight highly enough.
Elle Sheppard, CMO
We had a highly sensitive piece of work, involving partners across the globe, as well as a few important clients. We went through a rigorous selection process and it was clear that Futuresight understood what we wanted and could be trusted to manage difficult conversations at a very senior level. They did an excellent job - I would use them again and recommend them highly.
CMO, Magic Circle Law Firm
