We help companies to adapt and grow.

We do this by delivering actionable and inspirational understanding of people’s changing behaviour.




Opportunities for growth in the digital revolution are created by those who adapt to the way that consumers are changing

For the past 15 years, Futuresight has helped companies generate sustainable value through deep, robust and reliable understanding of changes in consumer behaviour.

It is one thing to see changes.  It is more difficult to fully understand what these changes are, what impact they can have, and what opportunities they can create.

Our expertise is in helping market professionals navigate through the turbulence and disruption of the digital revolution by identifying and interpreting change – before it happens and as it happens.

We help companies to achieve sustainable growth through…

•  New customer acquisition

•  Customer retention

•  Reputation (among customers, employees and shareholders)

•  Fairness, transparency and corporate responsibility from both a consumer and regulatory point of view.


Understanding consumer change requires a multi-disciplinary approach which is always adapted to reflect client needs.

Traditionally, research has relied on self-reporting which undoubtedly has strengths in providing a rich understanding of how consumers perceive the world. And yet, we know from the wealth of behavioural economics theory and practice that self-reporting is prone to bias and error.

A multi-disciplinary approach, often combining traditional techniques with ‘in the moment’ capture, allows us to overcome the limitations of any one method and to exploit the power of converging evidence.

Research itself must continuously adapt in relation to changing patterns of behaviour. No two research projects are ever alike. They are designed from the ground up to ensure that we reflect the changing needs of clients.

We are never hypnotised by one view and always seek to produce findings that challenge our clients to think in new ways and, ultimately, stay ahead of the competition.

Don’t define the world in black and white…

Because there is so much hiding amongst the greys.

Robert Waddington

Rob has over fifteen years’ experience directing qualitative, quantitative and hybrid research projects, both nationally and internationally. Rob’s specialist area of knowledge is in IT, Telecoms and Media but his work has covered many other sectors, including finance, professional services and publishing. In addition to running Futuresight, Rob has been involved in the development of Hypersonica, a start-up that provides users with a convenient and secure mobile search experience. Rob is a full member of the Market Research Society.

Simon Ashworth

Simon has twenty years’ experience in marketing consultancy and research. In 1993 he set up Gabriel Ashworth Ltd, a full service research agency, and then joined with Robert to set up Futuresight Business Intelligence Limited. Simon regularly works on major high profile assignments for blue chip corporates in the Finance and Technology sectors. Simon has a First class degree in Psychology and is an Associate Fellow of the British Psychological Society. He is also a Full Member of the Market Research Society and an Individual Member of the Association for Qualitative Research.

Jo James

Jo has 21 years’ experience managing individuals and groups in a commercial environment and is a prodigious organiser. Amongst her major achievements, she has overseen and managed the plenary sessions for the World Economic Forum and works regularly in Dubai to set up and manage the Dubai Literary Festival. Jo joined Futuresight in 2014, turning her skills to managing complex multi-country projects.



Life isn’t black and white. 
It is a million grey areas


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